Happy Thanksgiving! 3 Tools to Get a Bigger Piece of the Pie

To help you close more business this holiday season and going into 2016, we thought you might enjoy a few tools.


Find out how today’s killer app – the client portal – can help you both attract and retain clients with a compelling client experience. In addition, efficient client segmentation can be your key to wealth management productivity and higher profits. And the Black Diamond wealth platform can help you do this all in one place.

To get feasting on this great content, click here.

Kendall Reischl manages Advent’s external communications program through public relations and social media.

Posted in Wealth Management and Financial Planning

Bridging the Gap: Capital Markets & the Digital Client Experience


Live Webinar: Capital Markets and the Client Experience Imperative

Thursday, December 3, 2015
2:30pm ET/11:30am PT
Duration: 1 hour 

For many Capital Markets firms, providing a digital client experience is becoming more and more of a necessity as a way to stand out from their peers. However, the difficulty of integrating data across the client lifecycle makes the application of client communications technologies very challenging in practice.

Join CEB TowerGroup analysts along with SS&C Advent experts to explore how firms can tackle these challenges and leverage technology to open new channels of communications with clients.

You’ll hear more about:

  • The shifting expectations of investors
  • Drivers behind the increased importance of digital offerings
  • 3 strategies for adapting your firms communications to the digital era


Kendall Reischl manages Advent’s external communications program through public relations and social media.

Posted in Traditional and Alternative Asset Management

SS&C Advent Honored Twice at the WatersTechnology Buy-Side Awards

PrintIt is exciting to share that Geneva has been selected as ‘Best Portfolio Accounting Platform’ and Advent Portfolio Exchange (APX) as ‘Best Buy-Side CRM’ at the WatersTechnology Buy-Side Technology Awards 2015.

Adopted by clients in over 28 countries, Geneva excels at accounting and position keeping for most any instrument, within any structure, and in any region. Recent enhancements include: market specific capabilities for Brazil, Chile, and Mexico, flexibility in accounting for different instruments types including non-deliverable forwards and swaps, as well as a host of other important updates for technology, connectivity, scalability, and regulatory considerations. Indeed a ‘Best Portfolio Accounting Platform.’

Serving over 900 clients globally, APX is an enterprise-wide highly scalable solution that integrates portfolio management, client relationship management, and client reporting on a single platform. Besides the resulting lower TCO to firms, relationship managers using APX vastly improve their ability to service clients. Quick, easy, and accurate surfacing of information from detailed contact and portfolio data makes APX an invaluable offering to buy-side firms.

As a result of the core solutions themselves as well as our constant investment in making them even better, we’ve seen continued momentum in the acquisition of new clients both domestically and internationally across hedge funds, asset managers, family offices, fund of funds, wealth managers, and more. With SS&C’s acquisition of Advent, the commitment to Geneva and APX is firm – they are key solutions for our clients, and we are proud for them to be recognized as such with these awards from Waters Buy-Side Technology.

Learn more about the newest upgrades and more features of the Geneva and APX platform.

Shana Bruner, Director, Solutions Marketing has been with SS&C Advent for 8 years. She has responsibility for marketing our portfolio accounting, trading, compliance, and additional solutions to clients, prospects and other industry participants.  Prior to joining Advent, Ms. Bruner led a sales team at Bloomberg and held various positions at J.P. Morgan, including fixed income sales with J.P. Morgan Securities.

Posted in Product News

Highlights from T3 – Enterprise Edition Conference


If you want to know what is coming for advisor technology, then spend a couple of days at a T3 (Technology Tools for Today) conference.

Held earlier this week, T3 – Enterprise Edition featured over 40 technology firms showcasing their wares to over 100 large RIA and broker-dealer executives looking to learn the latest innovations for how they can take their businesses to the next level.

Due to its unique format as one of the leading technology focused conferences in the wealth management industry, T3 attracts and displays the latest innovations to help advisors be more productive, streamline workflows, and enhance the service they provide to clients. Put on by industry technology guru, Joel Bruckenstein, T3 becomes ground zero for advisor technology twice a year and serves advisory firms of all sizes.

Bruckenstein opened up the conference by referencing a recent study by Fidelity that pointed out the benefits of advisors who were classified as “eAdvisors,” meaning these firms have made a commitment to technology in their businesses. “On every metric, eAdvisors are more productive, have 40% more AUM, serve 55% more clients, work with more next generation clients, and ultimately are more happy in their jobs than those advisors who aren’t,” Bruckenstein said.

This year, it was clear that the top trend in the industry is all about enhancing the client experience online. Due to the early success of the robo advisor movement, the rest of the wealth management industry is looking to take the best of what robos offer and make them available to human advisors. Taking this concept to reality, MoneyGuidePro’s CEO Bob Curtis announced the expansion of MyMoneyGuide labs – an online, self-service way for investors to engage in the planning process and serve as a prospecting tool to build new relationships.

Riskalyze CEO Aaron Klein probably summed it up the best when he said, “The future of advice will be human-driven and technology assisted.” This thought has been translated across the industry into some very exciting advisor technology initiatives.

Automating the ways clients can access financial information and have a view into their portfolios across all mobile devices was front and center at the conference. People today have changed expectations in how they want to work with their service providers, and historically, the wealth management industry has been slow to adopt these principles.

Leading technology firms, however, are driving innovation with powerful client portals that can aggregate the clients’ entire financial position, integrating that view with real-time portfolio management data and the client’s financial plan to provide an at-a-glance view of where they stand vis-à-vis their goals.

To emphasize this point, eMoney Advisor SVP Drew DiMarino’s advised the crowd that, “The battle will be lost and won at the client experience level, thus you need to get to your clients and prospects first. Ultimately, you want people on your platform under your brand, before they get to someone else’s.”

Another top trend at T3 was all about integration. To enhance advisor productivity, back and front office systems such as CRM, Rebalancing, Portfolio Management, and Financial Planning need to talk to each other, share data and simplify advisor workflows. Multiple sessions discussed this theme and were top of mind for the attendees looking to enhance their technology stacks for their businesses.

The good news for SS&C Advent clients is that the new, award-winning Black Diamond Investor Experience (which includes a client portal, vault, and client communications tools), the Black Diamond Link program, and the extensive Black Diamond Integration Network have been designed specifically to address these themes of enhancing the client experience online and driving efficiencies through meaningful integrations.

So, if you haven’t explored these options to enhance your client service experience through technology, you might want to get going. Technology change waits for no one. Next year’s T3 – Advisor Edition conference will take place in sunny Fort Lauderdale on February 10-12, 2016.

Timothy D. Welsh, CFP® is President and founder of Nexus Strategy, LLC, a leading consulting firm to the wealth management industry, and periodically blogs for Advent’s On Point blog. He can be reached at tim@nexus-strategy.com or on Twitter @NexusStrategy.

Posted in Wealth Management and Financial Planning

Advisors: Your Niche Opportunity

Vector silhouette generation women.

We’re excited to share expertise based on conversations with our advisory clients about attracting and retaining female clients. Tune in over the next couple months for a series of blog posts packed with solid advice on taking advantage of this niche opportunity and developing a strategy to appeal to this unique segment.


“[Baby] Boomers, who are closing in on retirement, if not there already, are significantly more likely to use a financial professional (45 percent) than Generation Xers (31 percent) or Millennials (15 percent) — which in this era of investing apps and online banking, may feel irrelevant. But maybe talking to someone makes them feel better.”¹

May I repeat, But maybe talking to someone makes them feel better. Enter you.

Forget millennials for a moment (we’ll address them later). Although Boomers are more likely to engage with financial advisors, there’s still the 55% who currently aren’t. Drawing them in as clients could be your key to Gen X-ers as clients. Why? In the current $30 trillion intergenerational wealth transfer, Boomer money is moving to Gen X-ers and you should be moving with it, strategically positioning yourself to be a part of these conversations. These stats alone represent an advisor’s possibility for growth by attracting and adding female Baby Boomers and Gen X-ers to their book of business.

And if you don’t find that compelling enough, take a look at these even more apparent opportunities for advisors…

  • Women hold more than 60% of college degrees.
  • Women are starting businesses at twice the rate of men.
  • 60% of high-net-worth women have earned their own fortunes.
  • 81% are actively involved in investment decision making.
  • One in three are the primary decision maker with regard to their investments.²

Yet, these women aren’t consulting financial advisors. Worse, Gen X women, especially, express that they’re less at ease and less confident about their finances than their male counterparts and other women in the Boomer and Millennial generations. And Boomers feel the most stress when it comes to retirement compared to others.¹

That’s not to say that these women don’t have goals or a picture of what they’d like their financial future to look like, but Prudential’s 2014-2015 Financial Experience & Behaviors Among Women Study found that they place less importance on these goals, and awareness of financial products at their disposal has not increased over the past few years.³ Because of this, they report lower confidence levels in being able to fulfill their financial goals.

Not surprisingly, only 33% of respondents of the Prudential study felt they are on track or ahead of schedule in planning and saving for retirement, down from 46% in 2008 (!) —but up from 24% in 2012. What caused this dip? Perhaps the financial crisis. But beyond that, pinpointing the deeper answer of exactly what drives the lack of weight placed on financial goals, low awareness of financial tools, and resulting financial insecurity, and helping bridge the disconnect between having some financial goals and reaching them could be a financial advisor’s in.

While it’s a no-brainer to focus on attracting all Boomers and Gen X-ers who aren’t consulting financial professionals, take it one step further and home in on these potential female clients. With the right set of tools and the right approach, which we’ll discuss later in this series, the 55% of Boomers, and the 70% of Gen X-ers not consulting a financial professional could serve as a golden opportunity for your firm.

Up next, we will talk about breaking through the noise: attracting female millennials, and later, the best tactics to appeal and reel in these female generations.

Anne Acosta is Senior Manager of Solutions Marketing and leads Advent’s marketing efforts in the advisory space. Joining Advent in 2004, Anne’s financial technology experience spans product marketing, competitive intelligence, product management, and consulting in wealth management and capital markets segments.

  1. Generation X Women Are Least Confident In Their Financial Future, Forbes
  2. How to successfully engage executive female clients, InvestmentNews
Posted in Wealth Management and Financial Planning


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