Investment management firms have so far proceeded with caution on mobile technology. Now, their clients and employees are driving change, compelling firms to figure out their mobile strategies and policies. Advisors—you should be the leaders of the race, and we’ll let you in on how to get out front.
Mobile users have redefined what it means to be communicative and efficient. Convenience is their maxim, and tablets are by far their most popular means. Cloud computing is another driver of mobile usage, and is increasingly becoming a logical solution for number of business functions.
Some advisors have begun offering mobility as an option to clients, but those who haven’t risk being sidelined. The right path to mobility begins with a few simple steps:
- Create a mobile-friendly website to optimize your firm’s capabilities
- Make the choice to be platform inclusive – iOS and Windows devices are popular in the U.S., but globally, the industry has seen the rapid rise and market dominance of business Android users in recent years
- Employ the right safeguards to protect your firm’s and clients’ information
Often, security poses the greatest challenge to advisor’s adopting mobile devices. There are a number of obvious tips firms can follow to ensure you are being safe about mobility, such as logging off of any accounts, being smart about which apps you are using, only using secure Wi-Fi networks, and more.
In the age of digital natives, offering mobile capabilities for real-time access of data, portfolios, and reports is a great way to one-up other advisors. Going mobile will help your firm stay ahead of the curve, championing relationships with clients and gearing up for the next big technological shift.
For more information on going mobile, including guidelines for a mobile friendly website and 5 helpful security tips, check out Mobility in Investment Management: Tracking the Trends.
Todd sets the company’s long-term technology and solution vision. It’s his job to make sure our solutions incorporate the best technology innovations to meet our clients’ needs and are easy to adopt, own and use. Follow him on Twitter.