The theme of my opening remarks today was progress – the progress we’ve made over the past year as well as that which we aspire to. If Advent is to be the leader of progress in our industry, there are three things we must master:
1. Make technology easy for all generations
Think about it: With the arrival of mobile and social platforms, we now see for the first time technology that is being adopted universally across all generations, from our children to our parents. Why? Because it is that easy.
That is why we built the Advent Direct platform, which enables people to access and view data from different systems in ways that are useful to them. Our first application, Advent Direct Investor Management, is now available to all of our clients, thanks to the 20 firms that worked with us in pre-release to help us get from vision to reality. Advent Direct Investor Management is designed to help our clients engage their end clients more effectively and strengthen relationships.
Within Advent, we tell ourselves to be humble and stay curious, because we have so much to learn from our clients. But being good listeners also means being able to prove that we heard you and show you how we’re responding. That is why we launched the Advent Direct Community – to keep the dialogue that starts at this conference going all year. Today, we have over 11,250 users, representing 3/4ths of our client firms. We are now building our product roadmaps based on feedback we get on Advent Direct Community, and sharing those roadmaps for all to see.
We love hearing clients say “I wish…” Because our job is to imagine how to fulfill that wish, and then make it happen. That’s one of the reasons we acquired Black Diamond, a company that had the imagination to use cloud technology to transform how advisors do business. And because it’s a pure cloud platform, the Black Diamond team can act very quickly to make our clients “wishes” come true, with new enhancements every month.
Our businesses may depend on technology, but they thrive because of the expertise of people. As we embrace new technology, the mission has to be clear: helping our clients attract smart and talented people, and equipping those people with tools that enable them to make a tangible difference in the lives of investors. As I reflect on the progress we have made, and acknowledge how much more needs to be done, I am more optimistic and fired up than ever that we can deliver on that promise together.
Watch a replay of our full opening session, including interviews with clients explaining the value they have derived from our new technology, starting at 2:45 PT on Tuesday, September 9th.
As CEO and President of Advent Software, Pete Hess has responsibility for vision, strategy and execution across Advent’s global business. Follow Pete on Twitter.