Advent Wins with Best Technology for Start-Up Funds

“Our judges described Advent’s offering as demonstrating outstanding quality and perfectly poised to take advantage of a growing crop of good quality launches,” said Tony Griffiths, editor of HFMWeek, when he commented on Advent getting the HFMWeek award for Best Technology for Start-Up Funds. “Advent has redefined its core product for smaller managers with real skill.”

We’re excited to have received this recognition, which follows recent awards from funds europe and The Hedge Fund Journal, because it confirms the direction we’ve taken to better cater to European funds and start-ups in the last few years. Advent has had a strong position in the US hedge fund market for many years, but international requirements are different. Now, after following a focused approach over several releases, we have a strong solution for hedge funds internationally. What’s changed is that our hedge fund solution now covers everything from the front office to the back office. And what’s crucial about that is that hedge funds can now pick and choose just those functionalities that they need. Plus, specifically for start-up hedge funds, we’ve got a quick implementation program that accelerates time to market at a lower cost.

All of this makes the solution attractive to European hedge funds of all sizes, and we’re seeing the momentum build, but that doesn’t mean we’re letting up on our efforts. We intend to continue collaborating with our hedge fund clients to create and deliver technology that supports their business goals and success. And at the moment, I’m looking forward to presenting the latest developments in our hedge fund solution next week at AdventConnect Monte Carlo and to discussing what we’ll be working on next. Hope to see you there!

Håkan joined Advent in 2003 and is now the Senior Vice President and General Manager for EMEA, responsible for all aspects of growing Advent’s market share across Europe, the Middle East, and Africa.

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